Projects
Tower 28 Viva Bahriya
Sector
Residential
Location
The Pearl Qatar
Serin Role
FF&E and OSE Procurement
Client
Al Alfia Holding
About
Al Alfia Holding acquired three luxury apartments in a new luxury tower with the aim of having them ready for residents in time for the FIFA World Cup 2022. Serin was appointed to furnish and dress the apartments in a suitable manner that could fulfil the dual intention of renting them out during the World Cup and then achieving a long-term rental yield after the tournament had ended.
Calling on their past experience of developing high-spec residential spaces, the Serin team delivered a stunning look and feel to the apartments through their FF&E and OS&E procurement that ensured they stood above the market in the lead up to the World Cup, combined with the pragmatic design and aesthetic finish that could maintain an excellent yield going forward.